Metro Manila · International fashion brands in the Philippines

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Apart from H&M, other international clothing brands have found their way into Philippine soil. Megacitizens need not worry about missing their favorite clothing label as they can easily be found in Metro Manila malls.

Metro Manila's shopping scene has welcomed new high-street brands, the most publicized of which was H&M

Today, select malls are now home to Sfera, Pull and Bear, Bershka, Stradivarius, and Aeropostale, to name a few.

Sfera launched its first store in Manila last October at SM Makati, the brand's first venture into Asia in fact. The brand is owned and operated by El Corte Ingles, Spain's largest mall group and one of Europe's biggest department store companies. Sfera highlights contemporary, casual Spanish style.  

Pull and Bear is located at the 2nd floor of SM Mega Fashion Hall. It is part of the Inditex Group, which also carries the popular clothing brand Zara. Offering both menswear and womenswear, Pull and Bear caters to a market that's more hip, particularly exuding the West Coast vibe.

Bershka and Stradivarius set up shop March last year at Glorietta. Both brands also belong to the Inditex Group, and are said to be the much affordable, younger versions of the relatively high-priced Zara. 

Aeropostale came to Glorietta last May 2013. It is an American brand catering to stylish teens and young adults. The brand is famous for its signature vintage type design tees.

Megacitizens can expect more international fashion brands to open in Metro Manila. After all, Filipino shoppers, who are very much exposed to western cultures particularly American pop culture, are well aware of popular store chains from the US, Europe and parts of Asia. This is something that international brands are much aware of, too.

To give an example, giant shopping malls like Ayala, located in Preferred Areas & HotSpots Legazpi VillageRobinsons, and SM have been carrying international brands that include luxury and high-street labels for many years now.

High-end brands like Louis Vuitton, Balenciaga, Gucci, Prada, Yves Saint Laurent, Dior, Bulgari, Salvatore Ferragamo, Tod's, and even Hermes have in fact beaten the high-street labels above to the punch. Their boutiques are located in the Greenbelt malls in Makati. The same goes for other upscale brands like Michael Kors, Kate Spade, Tory Burch, Calvin Klein, Bally, Longchamp, and Jimmy Choo, among others. Similarly, other high-street brands like Marks & Spencer, Topshop, Debenhams, Mango, Zara, Massimo Dutti have been catering to Megacitizens need for style and fashion in Metro Manila as long as their relatively more expensive counterparts. Not too long ago, Muji, Forever 21, American Eagle, 7 For All Mankind, Cotton On and Uniqlo have joined the fray.